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4 Ways to Prep Your embrAPP for the New School Year

While students may be kicking back to relax or in the heart of summer activities, educators are often hard at work thinking ahead for the new school year. Your embrAPP is an effective tool to connect with the community and the students. Start planning your communication strategy now and the first days of school will feel like a breeze. Here …

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The New Imperative For Public Education: Branding and Marketing Your School

By: David R. Voss from SEEN Magazine Public education used to be a monopoly. No competition. Every year the students simply showed up, and most people loved and supported what was happening inside. Not today. Charters, vouchers, open enrollment and private schools dot the landscape, bringing fierce competition for students and the dollars each one of them brings to the …

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5 Tools to Enhance Parent-Teacher Communication

As technology continues to evolve, so should parent communication. Schools and their teachers have a great opportunity to enhance communication and parent engagement by utilizing available technology tools. Here are a few tools that can help teachers and schools communicate more effectively and increase parent engagement. Social Media: Social media is a great way to disseminate information, exhibit, and share …

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A Balanced Look into School Social Media Policies

When discussing social media policies,  there are two major federal policies educators must consider, the Children’s Online Privacy Protection Act (COPPA) of 1998 and the Children’s Internet Protection Act (CIPA) of 2000. COPPA was enacted to protect students under 13 from having their personal information collected without the consent of a parent or guardian requiring stricter privacy measures on sites …

GSBA CASE STUDY Title

GSBA CASE STUDY

Georgia School Board Association MEMBER ENGAGEMENT THROUGH MOBILE  ASSOCIATION BACKGROUND              The Georgia School Boards Association represents Georgia’s 180 elected boards of education. Their mission is to ensure excellence in the governance of local school systems by providing leadership, advocacy and services.  THE CHALLENGE In 2013, GSBA felt it necessary to add mobile communication to …

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Community Engagement – Why Leveraging Mobile is Critical for Communication

Leading schools and school districts are reinventing how they are communicating with key stakeholders in their school communities. Here’s their secret…use mobile applications to reach parents, students, teachers, and school administrators in real-time. As mobile technology improves and speeds up our way of communicating, it makes sense that mobile applications are and will continue to be a critical channel of …

HWMS Case Study

HWMS CASE STUDY

SCHOOL BACKGROUND Haysville West Middle School is one of two middle schools in Unified School District 261 – Haysville Public Schools in Kansas. With 575 students in grade levels 6-8, the school opened on August 13, 2008.   THE CHALLENGE HWMS was looking to improve communication and increase parent and community engagement. The school saw challenges in improving attendance at parent-teacher …