GSBA CASE STUDY

May 13, 2016 by Crescerance
GSBA-CASE-STUDY-Title

Georgia School Board Association

MEMBER ENGAGEMENT THROUGH MOBILE


 ASSOCIATION BACKGROUND

             The Georgia School Boards Association represents Georgia’s 180 elected boards of education.
Their mission is to ensure excellence in the governance of local school systems
by providing leadership, advocacy and servi
ces. GSBA_iphone6_gold_portrait


 THE CHALLENGE

In 2013, GSBA felt it necessary to add mobile communication to their event marketing strategy,
but was looking for more than just” a conference app.


 

Quotes We wanted an original app we could use for our conference. Finding something that was conducive to our needs as a conference app and could double as an app that could be used throughout the year for other services.
       -Justin Pauly, Director of Communications

OUR SOLUTIONS
THE DIRECT BENEFITS OF EMBR for ASSOCIATIONS

hands on apps

MOBILE APP FOR IOS, ANDROID & WINDOWS

Native mobile apps are becoming a must-have for innovative school communities and education associations alike. With an embrAPP  GSBA is now able to provide their communication solution on iOS for iPhones and iPads from the Apple App Store, Android for Android phones and tablets on Google Play and Windows for Windows mobile customers.  The GSBA staff understood that the GSBA branded native mobile app would be a step in the right direction to engage their members year around and not just at events.  Using the cloud-based embrAPP management system, administrators can edit the app at any time, from any computer connected to the internet.


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THE “GO TO” EVENT SOLUTION

The original GSBA app became the “go to” for all conference information. At the time they had no mobile presence during their conferences.  The launch of the app made it easy for members to get the information they needed in real time.


A USER FRIENDLY PLATFORM

The Embr app provides an easy and streamlined user experience for both GSBA members (end-users) and administration.  The user experience is key to ensure that members can easily get to  the information they need quickly and seamlessly.With a goal to engage members year-round, it was  imperative that GSBA gave them a reason to do so. By integrating some of their most beloved member services like daily news updates and crisis plans, GSBA has given their members a reason to engage whenever and wherever they are.


Walk Up The Steps

CUSTOMER SUCCESS MATTERS

The customer success team worked closely with the GSBA team to create a mobile app that met their organization communication and member engagement needs. From implementation to application updates the Crescerance customer success team works hard to ensure GSBA’s success.

 


Quotes  What I love about working with Crescerance is the responsiveness, the suggestions, the willingness to go the extra mile and to see us as customers be successful. 
          -Justin Pauly, Director of Communications

THE RESULTS

The GSBA mobile application went live in 2013. Since launch, they have seen success in downloads and look forward to increasing member engagement with their newly added features and service offerings through the app.

 

pHONES gsba SCREENSHOTS

 


THE MOST COMPREHENSIVE TURNKEY SOLUTION IN THE EDUCATION TECHNOLOGY SECTOR TODAY, EMBR ENABLES EASY ENGAGEMENT ACROSS EDUCATION ASSOCIATION MEMBER COMMUNITIES ON A STREAMLINED PLATFORM IN REAL-TIME

With an embrAPP, your association will get:

❏ Access to the embr development platform
❏ Live development support
❏ Association communication resources and best practices
❏ A full school engagement solution

Contact us today to register for your free demo and see the communication power that embr can bring to your organization!


 

cres-embr-madlearn_1        For more information, please visit the embr website at www.embr.mobi.