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Why Branding is Key to the Success of Your School’s Mobile App

Think about this question for a minute: How do you differentiate your school from another school? You may be thinking about your school’s colors, your logo, and your mascot. These are the visual cues that give your school an identity, and in turn, creates pride among your students. For many students, school spirit provides a strong connection to their place of learning …

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Crescerance Expands Product Offering Via Merger with Capitol Impact, LLC

As of January 1, 2017, Crescerance, Inc. reached a merger agreement with Capitol Impact extending their product offering and industry reach. With the addition of Capitol Impact, Crescerance, a high-tech growth firm thus far focused in the education sector can extend service offerings beyond schools, districts and educational associations to additional state based organizations. “With our combined technical expertise and …

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Who Benefits From Your School’s Mobile App?

This is the second edition of our five part series on the “Who, What, When, Where and Why of Mobile Apps for Schools”. Sign up for our newsletter for more of this series. Can you guess who benefits most from your school’s mobile application? If you said EVERYONE, then you are right as anyone with a vested interest or a stake in your …

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What Is The Point of A Mobile App for My School?

This is the beginning of our five part series on the “Who, What, When, Where and Why of Mobile Apps for Schools” sign up up for our newsletter for more of this series. We’re halfway through the school year and like most of us, you have probably already encountered more than a few communication challenges with your student’s parents. Luckily, mobile app …

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4 Ways to Prep Your embrAPP for the New School Year

While students may be kicking back to relax or in the heart of summer activities, educators are often hard at work thinking ahead for the new school year. Your embrAPP is an effective tool to connect with the community and the students. Start planning your communication strategy now and the first days of school will feel like a breeze. Here …

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The New Imperative For Public Education: Branding and Marketing Your School

By: David R. Voss from SEEN Magazine Public education used to be a monopoly. No competition. Every year the students simply showed up, and most people loved and supported what was happening inside. Not today. Charters, vouchers, open enrollment and private schools dot the landscape, bringing fierce competition for students and the dollars each one of them brings to the …

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5 Tools to Enhance Parent-Teacher Communication

As technology continues to evolve, so should parent communication. Schools and their teachers have a great opportunity to enhance communication and parent engagement by utilizing available technology tools. Here are a few tools that can help teachers and schools communicate more effectively and increase parent engagement. Social Media: Social media is a great way to disseminate information, exhibit, and share …

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A Balanced Look into School Social Media Policies

When discussing social media policies,  there are two major federal policies educators must consider, the Children’s Online Privacy Protection Act (COPPA) of 1998 and the Children’s Internet Protection Act (CIPA) of 2000. COPPA was enacted to protect students under 13 from having their personal information collected without the consent of a parent or guardian requiring stricter privacy measures on sites …

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GSBA CASE STUDY

Georgia School Board Association MEMBER ENGAGEMENT THROUGH MOBILE  ASSOCIATION BACKGROUND              The Georgia School Boards Association represents Georgia’s 180 elected boards of education. Their mission is to ensure excellence in the governance of local school systems by providing leadership, advocacy and services.  THE CHALLENGE In 2013, GSBA felt it necessary to add mobile communication to …