Use Video

7 Ideas for Using Video to Engage with Students and Families

By: Britney Morgan  Video has proven to be one of the most important mediums for creating engagement with followers on social media. Schools can leverage this medium to connect with their school community and increase engagement with key stakeholders. The content ideas are endless, but first let’s take a look at the numbers. –       100 Million Internet users watch online …

Protect Your District’s Identity on Twitter with the Verification Badge

Ever notice Twitter accounts with the little blue check? In the beginning, they were to protect high profile celebrities from impostors creating fake accounts. These little blue checks became common on the pages of celebrities. Now you see them more often on the pages of large brands, journalists, and government agencies. The purpose of verification is to establish authenticity of …

How to Build Engagement with Parents and Key Stakeholders

Creating an atmosphere where parent engagement is a purposeful partnership that is culturally responsive throughout a school or district starts with district and school leaders. School and district administrators set the tone for parent engagement that establishes an expectation of student success that can spread throughout a district, school, and community. It’s no secret that parent engagement is important. Numerous …

Cyber-bullying: How Schools Can Help with Prevention

Cyber-bullying is a huge concern for schools but typically happens off school grounds making it complicated for school leaders to govern. Research shows that cyber-bullying primarily happens through social media on mobile devices and most parents don’t know that these activities are taking place.  School leaders usually don’t know until the bullying makes its way into the school building as a distraction and …

Back to School Events Promote Chronic Absenteeism Prevention

Research reveals that missing 10 percent of the school year, about 18 days in most school districts, negatively affects a student’s academic performance. Absenteeism in the first month of school can predict poor attendance throughout the academic year. Half the students who miss 2-4 days in the first month of the school year go on to miss nearly a month of school. …

AP vs. IB: What’s The Difference?

For years, Advanced Placement courses have been the option for high school students looking for more rigorous coursework than what’s offered in the standard curriculum. There are now more options for challenging academics as an increasing number of high schools offer International Baccalaureate programs, which like the AP program offers a challenging set of courses. Today, the IB program is …